Free tool · Habit Zone
Can your product become a habit?
Two questions decide it: how often the behavior happens, and how much better your way is than the alternative. Frequency can make up for a small edge; a rare behavior never becomes a habit.
How often does it naturally happen?
How useful is it versus the best alternative?
Partial habit
Neither axis carries the behavior yet. Raise whichever is cheaper to move: frequency (toward the Google route) or utility (toward the Amazon route).
One step from the zone. Which is cheaper to move?
- Utility: become best in category (toward the Amazon route).
- Frequency: make it happen daily (toward the Google route).
Measure it with
- Monthly or weekly actives
- Repeat rate within the natural period
- Stored value per user
From Hooked (Nir Eyal, pp.16-18): frequency can make up for a modest utility edge, and a behavior that is too rare never becomes a habit. The cell-by-cell placement is our reading of the book’s curve. Habits take weeks to months to form, so read habit metrics on a long horizon.
Your product has its own version of this.
Find the stage you're stuck in, then make one move. Connecting Gamify It is free; Pro starts it.