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483 entries
Frameworks66
- Activation moments and the aha thresholdsetup, aha and habit moments
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.NPS and better-targeted survey metricssatisfaction and effort surveys
- Using benchmarks honestlybenchmark bands with definitions
- Choice architecture, defaults and sludgehonest defaults and friction audit
- Hick's law, cognitive load and choice overloadfewer, clearer choices
- Evidence grade B. Moderate evidence: solid studies with some limits.COM-B and the Behaviour Change Wheelcapability, opportunity and motivation diagnosis
- Evidence grade B. Moderate evidence: solid studies with some limits.Endowed progress effectcredit real progress already made
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Experiment hygiene: trust checks before reading resultstrustworthy A/B testing checklist
- Experiment win rates and the winner's cursehow often tests really win
- Feedback interventions and gamification meta-analyseswhat feedback and game layers really do
- Flow and the challenge-skill balancedifficulty that matches skill
- Evidence grade C. Limited evidence: few or small studies.Fogg Behavior Model (B = MAP)motivation, ability and prompt model
- Evidence grade B. Moderate evidence: solid studies with some limits.Goal-gradient effecteffort speeds up near the finish
- Growth accounting and the user state modelwhere active users come from and go
- Habit formation: cues, repetition and realistic timelineshow long habits take to form
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Measuring habit strength (SRHI and SRBAI)self-reported automaticity
- HEART and Goals-Signals-Metricsuser-centered metric design
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Holdouts and long-term measurementdoes the effect last
- Evidence grade B. Moderate evidence: solid studies with some limits.IKEA effecteffort raises value when it succeeds
- Implementation intentions and fresh startsif-then plans and timing landmarks
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Jobs-to-be-Done and switch interviewswhy customers switch
- Evidence grade C. Limited evidence: few or small studies.Kano modelmust-have, performance and delighter features
- The low-traffic loop (directional reads)testing with small samples
- Measurement readiness levelswhat the data can support
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Metric roles: decision metric, guardrails and revenue qualitysuccess metrics and counter-metrics
- North Star Metric and input metricsone value metric plus its inputs
- Realistic effect sizes for behavioral leverswhat to expect from a single change
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Peak-end rulememorable peaks and good endings
- PMF survey and segment enginemust-have survey by segment
- Prospect theory and loss aversionreference points and loss framing
- Evidence grade B. Moderate evidence: solid studies with some limits.Qualitative methods behind the numbersinterviews, usability tests and diaries
- Claims never used as mechanismsreplication-crisis do-not-use list
- Resumption cues (Ovsiankina, not Zeigarnik)continue where you left off
- Reading retention curvescohort curve shapes and definitions
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Sample size, minimum detectable effect and weeks to readcan this step be tested in time
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Self-Determination Theory (autonomy, competence, relatedness)basic psychological needs model
- Evidence grade B. Moderate evidence: solid studies with some limits.Streaks and streak repairstreak design with repair
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Habit Testing: identify, codify, modifyfind, map and spread the habit
- The Habit Zonefrequency and usefulness threshold
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.The Hook Modelfour-step habit loop
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Hook scorecard: five links, scored 0-5five-link habit loop audit
- Authoritydeference to legitimate expertise
- Click, whirr: automatic respondingsingle-cue decisions
- Commitment and consistencypeople stay consistent with what they did
- Commitment Quality Scorehow strong a commitment ask is
- The contrast principleorder changes perceived size
- Likingpeople say yes to people they like
- Reciprocationgive first, and concessions get returned
- Scarcityless available seems more valuable
- Sequential requests: foot-in-the-door, rejection-then-retreat, lowballhow a first ask changes the next
- Influence: the six principlessix shortcuts behind most yeses
- Social proofpeople look to others when unsure
- CD1 Epic Meaning & Callingbeing part of something bigger
- CD2 Development & Accomplishmentprogress and mastery over a real challenge
- CD3 Empowerment of Creativity & Feedbacktrying combinations and seeing the results
- CD4 Ownership & Possessionthings that feel like yours
- CD5 Social Influence & Relatednesswhat other people do, think or say
- CD6 Scarcity & Impatiencewanting what you can't have yet
- CD7 Unpredictability & Curiositynot knowing what comes next
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.CD8 Loss & Avoidanceavoiding the loss of what you have
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.The four Experience Phasesdiscovery, onboarding, habit and veteran stages
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Left Brain vs Right Brain drivesextrinsic vs intrinsic tendency
- Level III Octalysis: segments and player typesmotivation profiles by user segment
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Octalysis: the eight Core Driveseight-motivation framework
- Octalysis Strategy Dashboardmetrics, users, actions, feedback and rewards defined first
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.White Hat vs Black Hat drivesempowering vs urgent motivation
Techniques · Hooked62
- Evidence grade B. Moderate evidence: solid studies with some limits.Design the simplest action, and make repeating it one tapone-tap repeat
- Evidence grade C. Limited evidence: few or small studies.Ability first: find the missing ingredient before redesigningbehavior triage, ease first
- Evidence grade B. Moderate evidence: solid studies with some limits.Remove steps between the trigger and the first rewardshorter path to value
- Evidence grade C. Limited evidence: few or small studies.Name the scarcest resource at each step, and benchmark the stepsfriction audit
- Evidence grade C. Limited evidence: few or small studies.Reduce time: faster paths and smaller first dosesless waiting, shorter sessions
- Evidence grade C. Limited evidence: few or small studies.Reduce money: lower the cost and risk of the first trycheaper, safer first step
- Evidence grade C. Limited evidence: few or small studies.Reduce physical effort: fewer taps, less typingless typing and tapping
- Evidence grade B. Moderate evidence: solid studies with some limits.Reduce brain cycles: one clear next actionfewer decisions per screen
- Evidence grade C. Limited evidence: few or small studies.Reduce social deviance: make the behavior feel normalmake it feel normal and safe to do
- Evidence grade B. Moderate evidence: solid studies with some limits.Reduce non-routine: fit the action into existing habitswork where users already are
- Evidence grade C. Limited evidence: few or small studies.Match the motivator to the audiencethe right reason for the right audience
- Evidence grade B. Moderate evidence: solid studies with some limits.Scarcity cues only when they are realhonest limited-availability cues
- Evidence grade B. Moderate evidence: solid studies with some limits.Honest anchors and framing on pricinghonest reference prices
- Evidence grade B. Moderate evidence: solid studies with some limits.Endowed progress that credits real stepsa head start you actually earned
- Evidence grade B. Moderate evidence: solid studies with some limits.Value before sign-up: let people try the coretry before registering
- Evidence grade C. Limited evidence: few or small studies.Remove what the loyal segment doesn't usesubtractive change
- Evidence grade C. Limited evidence: few or small studies.Ask for investment right after the rewardask for effort after value
- Evidence grade B. Moderate evidence: solid studies with some limits.Let users finish what the product startsbuild-it-yourself ownership
- Evidence grade B. Moderate evidence: solid studies with some limits.A commitment ladder that starts with a tiny yessmall first step, then bigger
- Evidence grade C. Limited evidence: few or small studies.Stage investment asks from easy to hardprogressive asks
- Evidence grade C. Limited evidence: few or small studies.Store value that makes the product better with usea product that improves as you use it
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Reputation that carries real valueearned reputation as stored value
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Integrations that set up a well-timed next promptconnections that time the next nudge
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.First use as a complete mini-hooklearn-by-doing first session
- Evidence grade C. Limited evidence: few or small studies.Let what users just did schedule the next prompta loaded next trigger
- Evidence grade C. Limited evidence: few or small studies.Make stored value visible, and exportableshow what users have built
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Add an investment step to every loopclose each loop with an investment
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Codify: count habitual users and map the path they sharehabitual-user rate and Habit Path
- Evidence grade C. Limited evidence: few or small studies.Monetize after the habit formspaywall after the first wins
- Evidence grade C. Limited evidence: few or small studies.Charge for depth, never for the core loopdepth-gated freemium
- Evidence grade C. Limited evidence: few or small studies.Raise prices with added value and grandfatheringvalue-tied price rise
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Shorten the viral cycle through daily usefaster invite loops
- Evidence grade C. Limited evidence: few or small studies.Ask for shares and referrals right after a winask after success
- Evidence grade C. Limited evidence: few or small studies.A first social reward from a real person, fastearly, real encouragement
- Evidence grade C. Limited evidence: few or small studies.Rewards of the hunt with natural stopping pointsdiscovery that knows when to stop
- Evidence grade B. Moderate evidence: solid studies with some limits.Rewards of the self: instant feedback and visible progressionfeel competent, see progress
- Evidence grade C. Limited evidence: few or small studies.Make the core reward reliable before adding varietya payoff people can count on
- Evidence grade C. Limited evidence: few or small studies.Fit the reward to why people comereward that matches the motivation
- Evidence grade B. Moderate evidence: solid studies with some limits.Pay in recognition, not small cashrecognition over money
- Evidence grade B. Moderate evidence: solid studies with some limits.Keep users in control: free-to-say-no asks and opt-in exposureasks that respect choice
- Evidence grade B. Moderate evidence: solid studies with some limits.Streaks and completion chains with a safety valvea visible chain you can repair
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Get variety from people and creationvariety that renews itself
- Evidence grade C. Limited evidence: few or small studies.Run a release pipeline that outpaces consumptionrelease calendar against fading novelty
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Stack social, material and mastery rewards in each loopthree kinds of payoff
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Ride an interface shift to cut effortnew-interface opportunity scan
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Business-fit check and route choicedoes this product need a habit?
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Habit Zone plot and one-page Hook canvasfrequency and usefulness map
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Itch finder: ask why until a feeling appearsfind the feeling behind the use
- Evidence grade C. Limited evidence: few or small studies.Trigger inventory and the session trigger mixwhere sessions come from
- Evidence grade C. Limited evidence: few or small studies.Steer new users down the Habit Pathmake the action that predicts retention the easy path
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Turn paid and earned spikes into owned triggerscapture the attention you rented
- Evidence grade C. Limited evidence: few or small studies.Invites that carry value to the person invitedvalue-carrying invites
- Evidence grade C. Limited evidence: few or small studies.Ask for permission right after the first valuepermission after value
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Reminder cadence that steps back as habits formreminders that taper
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Habit statement: one owned feeling, one first actionone-line habit hypothesis
- Evidence grade C. Limited evidence: few or small studies.Prompt at the moment of need, on the channel the user chosecontext-timed reminders
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Add a second internal trigger once the core loop holdsexpand to an adjacent use case
- Evidence grade C. Limited evidence: few or small studies.Layered trigger cascade with fallbacksreminder sequence with backups
- Evidence grade B. Moderate evidence: solid studies with some limits.A reminder tied to the plan the user choseif-then reminder at a chosen time
- Evidence grade C. Limited evidence: few or small studies.Guilt-free lapse messagean easy way back after missed days
- Evidence grade B. Moderate evidence: solid studies with some limits.Test notifications against a holdout before scalingnotification holdout test
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Gift-like seasonal messages with no aska no-ask note at meaningful moments
Techniques · Octalysis80
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Status Points (GT#1)progress score
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Narrative (GT#10)story-framed purpose
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Plant Picker / Meaningful Choices (GT#11)real trade-off choices
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Collection Sets (GT#16)themed collections
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Milestone Unlock (GT#19)capability unlocked at a milestone
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Achievement Symbols (GT#2)earned badges
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Appointment Dynamics (GT#21)scheduled windows
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Group Quests (GT#22)goals that need group participation
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Beginner's Luck (GT#23)generous first result
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Free Lunch (GT#24)themed free gift for a chosen group
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Elitism (GT#26)shared group identity
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Humanity Hero (GT#27)real-world impact link
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Glowing Choice (GT#28)highlighted next step
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Leaderboards (GT#3)near-peer rankings
- Evidence grade C. Limited evidence: few or small studies.Easter Eggs / Sudden Rewards (GT#30)surprise reward
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Boosters (GT#31)temporary power-up
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Evolved UI (GT#37)progressive disclosure
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Desert Oasis (GT#38)one visually dominant action
- Evidence grade C. Limited evidence: few or small studies.Progress Bars (GT#4)visible completion meter
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Chain Combos (GT#40)compounding combinations
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Monitor Attachment (GT#42)watched numbers users want to improve
- Evidence grade B. Moderate evidence: solid studies with some limits.Build-From-Scratch (GT#43)user-built setup
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Dangling (GT#44)visible locked reward with a path
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Rightful Heritage (GT#46)keep what you've built
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Sunk Cost Prison (GT#50)visible stored value
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Last Mile Drive (GT#53)near-goal finishing push
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Water Coolers (GT#55)seeded community space
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Brag Buttons (GT#57)share prompt at a real win
- Evidence grade B. Moderate evidence: solid studies with some limits.Conformity Anchors (GT#58)true peer benchmarks
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Mentorship: newcomer rescue (GT#61)veteran guide before the drop-off point
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Social Prods (GT#62)one-tap social gesture
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Social Treasures (GT#63)gifts only other users can give
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Trophy Shelves (GT#64)passive achievement display
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Countdown Timer (GT#65)honest live countdown
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Torture Breaks (GT#66)spaced cooldown
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Moats (GT#67)skill gate before a reward
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Magnetic Caps (GT#68)calibrated usage limit
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Anchored Juxtaposition (GT#69)pay now or earn it
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Oracle Effect (GT#71)honest near-term prediction
- Evidence grade C. Limited evidence: few or small studies.Mystery Boxes / Random Rewards (GT#72)known trigger, surprise reward
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Refreshing Content (GT#73)content that keeps renewing
- Evidence grade C. Limited evidence: few or small studies.Lottery / Rolling Rewards (GT#74)periodic draw
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Exchangeable Points (GT#75)spendable credits
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Alfred Effect (GT#83)visible personalization
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.FOMO Punch (GT#84)honest missed-value reminder
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Status Quo Sloth (GT#85)switching inertia
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Evanescent Opportunities (GT#86)real limited-time opportunity
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Poison Picker / Choice Perception (GT#89)framed either-or choice
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Rockstar Effect (GT#92)earned audience status
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Ask for invites and ratings after the first major winshare ask at the moment of success
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Ask for contributions after users benefitcontribution requests after value received
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Evergreen creation for veteransuser creativity that renews the experience
- Evidence grade B. Moderate evidence: solid studies with some limits.Fear plus a specific remedywarning with a one-click fix
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Shorten the time to the First Major Win-Statetime to first real win
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.The 4-second clarity rulenext step obvious within seconds
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Grace systems and small executable lossesforgiving loss rules
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Mentorship as a veteran role (GT#61)veterans who guide newcomers
- Evidence grade B. Moderate evidence: solid studies with some limits.Honest anchors and decoy optionsreal reference prices and plan contrast
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Reward loyalty before defectionloyal users get the best offer first
- Evidence grade B. Moderate evidence: solid studies with some limits.Ownership before purchaselet people own it before they pay
- Evidence grade B. Moderate evidence: solid studies with some limits.Positive norms, never 'many people do the bad thing'positive peer-norm copy
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Real waitlists with real positionshonest staged access
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Show that not acting is the bigger riskhonest cost-of-inaction framing
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Mild, revivable decay on the user's cadencegentle decay with recovery
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Status tiers that grant real powertiers with visible criteria and real perks
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.A token fee instead of free for expert servicessmall fee as a quality signal
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Protect the win after it happensfulfilment certainty and fair disputes
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Strategy Dashboard before mechanics (OCT-M03)metrics and Desired Actions defined first
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Own a Core Drive the category lacks (OCT-M08)differentiate on an absent motivation
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Onboarding by segment: Level III (OCT-M09)separate journeys for different user groups
- Evidence grade B. Moderate evidence: solid studies with some limits.Recognition instead of pay for voluntary behavior (OCT-M11)social rewards over cash
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Lure, bridge, sustain: from extrinsic to intrinsic (OCT-M12)planned move from rewards to intrinsic value
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Make the return loop intrinsic: people, surprise, choice (OCT-M13)add a right-brain reason to come back
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.White, then Black, then White at conversion (OCT-M16)honest deadline inside a good experience
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Sell capability, not relief (OCT-M20)paid features that add power
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Raise challenge as skill grows: the flow ladder (OCT-M22)difficulty that keeps pace with skill
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Drive-themed perks for veterans (OCT-M24)level-up perks in the spirit of each drive
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Notifications typed by Core Drive (OCT-M27)every notification names its motivation and next action
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Attainable goals with a visible path (OCT-P3)hard-but-possible goals
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Black Hat only at critical bumps (OCT-P5)urgency confined to decision moments
Techniques · Influence52
- Evidence grade B. Moderate evidence: solid studies with some limits.Verifiable, relevant credentialscheckable expertise that fits the claim
- Evidence grade C. Limited evidence: few or small studies.Accurate logos, press and awardscheckable prestige signals
- Evidence grade B. Moderate evidence: solid studies with some limits.Admit a minor, real limitationsay what the product is not good for
- Evidence grade C. Limited evidence: few or small studies.Honest downsellrecommend the cheaper plan that fits
- Evidence grade C. Limited evidence: few or small studies.One consistent voice of guidanceconsistent instructions everywhere
- Evidence grade C. Limited evidence: few or small studies.Reassurance window after commitmentfast first value after sign-up or purchase
- Evidence grade B. Moderate evidence: solid studies with some limits.Self-prediction promptask users to predict their next step
- Evidence grade B. Moderate evidence: solid studies with some limits.Foot-in-the-door ladder with the endpoint visiblesmall first step, larger steps later
- Evidence grade B. Moderate evidence: solid studies with some limits.User-written goal, shown backgoal in the user's own words
- Evidence grade C. Limited evidence: few or small studies.Opt-in public or chosen-audience commitmentshare your goal with people you pick
- Evidence grade C. Limited evidence: few or small studies.Voluntary testimony from current usersask every user how they use it
- Evidence grade B. Moderate evidence: solid studies with some limits.Productive setup effortsetup that builds something the user keeps
- Evidence grade B. Moderate evidence: solid studies with some limits.Minimum effective incentivesmallest reward that still works
- Evidence grade B. Moderate evidence: solid studies with some limits.Lowballterms that worsen after commitment
- Evidence grade C. Limited evidence: few or small studies.Re-choice moment at renewalrenewal summary with an easy change
- Evidence grade B. Moderate evidence: solid studies with some limits.Endpoint first: full price and terms at step oneall-in price shown first
- Evidence grade C. Limited evidence: few or small studies.Most relevant cue first for overloaded usersone clear cue under pressure
- Evidence grade B. Moderate evidence: solid studies with some limits.Real reason on every askreason-backed request
- Evidence grade C. Limited evidence: few or small studies.Find and back the deciding cuedeciding-cue audit
- Evidence grade B. Moderate evidence: solid studies with some limits.Real reference prices and savings mathverified price anchor
- Evidence grade B. Moderate evidence: solid studies with some limits.Premium first (expensive-first order)top-tier-first price order
- Evidence grade C. Limited evidence: few or small studies.One add-on after the main choice, with a running totalsingle post-choice add-on
- Evidence grade B. Moderate evidence: solid studies with some limits.Trustworthy shortcuts: a recommended plan by fitfit-based recommendation
- Evidence grade C. Limited evidence: few or small studies.Lead with the core valuevalue-first message
- Evidence grade B. Moderate evidence: solid studies with some limits.Ask through someone they knowfriend or founder as the asker
- Evidence grade C. Limited evidence: few or small studies.Referral page that names the referrerinvite page from a named friend
- Evidence grade C. Limited evidence: few or small studies.Ambassadors who ask their own peerspeer ambassadors
- Evidence grade C. Limited evidence: few or small studies.Ask-free appreciationthank-you with no sales ask
- Evidence grade C. Limited evidence: few or small studies.No asks at frustrating momentskeep promos off error and wait screens
- Evidence grade C. Limited evidence: few or small studies.Ask right after successask at the high point
- Evidence grade C. Limited evidence: few or small studies."We" language and shared creditcredit users as part of the team
- Evidence grade B. Moderate evidence: solid studies with some limits.Value before the askgive first, then ask
- Evidence grade B. Moderate evidence: solid studies with some limits.Informative samplereal free sample
- Evidence grade C. Limited evidence: few or small studies.Reverse trial with a keep-what-you-used check-infull trial, then choose what to keep
- Evidence grade B. Moderate evidence: solid studies with some limits.Personalized gift with the appealpersonal gift in a win-back
- Evidence grade B. Moderate evidence: solid studies with some limits.Rejection-then-retreatlarger real offer, then one smaller one
- Evidence grade D. Practitioner framework or anecdote: plausible, untested.Longest term firstlongest billing term shown first
- Evidence grade C. Limited evidence: few or small studies.One visible concession after a declinesingle honest fallback offer
- Evidence grade B. Moderate evidence: solid studies with some limits.Live, true stock and seat countsreal availability shown
- Evidence grade B. Moderate evidence: solid studies with some limits.Deadlines that really endhonest deadline
- Evidence grade C. Limited evidence: few or small studies.Honest loss framingshow what the user would lose
- Evidence grade B. Moderate evidence: solid studies with some limits.Trial end announced up fronttrial end date stated on day one
- Evidence grade B. Moderate evidence: solid studies with some limits.Grandfather when you take something backnotice, choice and grandfathering on removals
- Evidence grade C. Limited evidence: few or small studies.Brief open-access windowfree premium weekend with a stated end
- Evidence grade B. Moderate evidence: solid studies with some limits.Accurate popularity cuestrue "most popular" labels and usage counts
- Evidence grade C. Limited evidence: few or small studies.Real waitlist with real positionshonest waitlist
- Evidence grade C. Limited evidence: few or small studies.Stories from buyers like this onesegment-matched customer stories
- Evidence grade B. Moderate evidence: solid studies with some limits.Proof at the moment of uncertaintyproof placed where people hesitate
- Evidence grade B. Moderate evidence: solid studies with some limits.Specify the exact next actionone concrete, specific request
- Evidence grade B. Moderate evidence: solid studies with some limits.Proof from similar otherspeople like you
- Evidence grade B. Moderate evidence: solid studies with some limits.Level-matched peers for newcomersbeginners see beginners
- Evidence grade B. Moderate evidence: solid studies with some limits.Verified, representative reviewsfull, verified rating picture
Metrics62
- Activation rateshare reaching first value
- Average order value with revenue qualityorder value net of discounts and refunds
- Cancellations within 30 daysearly cancels after starting to pay
- Checkout completionstarted checkouts that finish
- Clients retained at 12 monthsshare of clients still booking after a year
- Cadence-matched cohort retentioncohort retention at the natural cadence
- Conversion by tenure (the smile graph)share paying by months since sign-up
- Cost per activated useracquisition cost per user who reaches value
- Current-user retention rate (CURR)share of current users who stay active
- DAU/MAU stickinessdaily share of monthly actives
- Day-7 return of all new usersnew users back on day 7
- Discount dependenceshare of orders that needed a discount
- PMF survey score ("very disappointed" share)must-have share
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Email unsubscribes per campaignemail opt-outs per send
- First-seen vs final price gapdoes the final price match the first one shown
- Freemium to paid within six monthsfree accounts that start paying
- Habitual-user rateshare at the devoted cadence
- Hook cycle timetime from investment to the next visit
- Install to paid by day 35installs paying within five weeks
- Install to trialinstalls that start a trial
- Investment ratesessions where users put something in
- Viral coefficient (K)new users each user brings
- Power-user curve (L28, or L7 for workweek products)users by days active in the month
- Loaded-trigger yieldreturn visits from triggers users set up
- Repeat customers at months 6-12share of a cohort still buying in months 6 to 12
- Mobile day-N retentioninstalls still active on day N
- Net revenue retention (12 months)revenue kept and grown from existing customers
- Notification disable rateusers switching off a channel
- Promoter-to-referral rateshare of promoters who actually refer someone
- Organic share of new activated usersunpaid share of new activated users
- Paying customers per visitorbuyers per visitor or install
- Push permission opt-inshare who allow notifications
- Referral share of activated sign-upsnew activated users who came through other users
- Refund rateshare of payers refunded
- Reorder trigger conversionshare of reorder prompts that lead to a repeat purchase
- Repeat rate within the natural cyclecustomers who come back when the need returns
- Resurrection ratedormant users who come back
- Return rate after a reward is shownshare of users who come back after seeing a reward
- Revenue per client with revenue qualityyearly revenue per active client, net of refunds
- SaaS quick ratiorevenue added per revenue lost
- Sales-cycle lengthdays from first contact to signed deal
- Store sessions to ordersstore conversion rate
- Share of category jobsshare of the job users do with this product
- Six-month user retentionhalf-year retention
- Spam complaint rateemails marked as spam
- Spike-cohort day-30 retentiondo launch spikes stick
- Evidence grade A. Robust evidence: replicated, peer-reviewed research.Habit pulse (SRBAI)self-reported automaticity score
- Onboarding step completionstep funnel
- Stored value per userwhat users have built up
- Subscriber year-1 retentionsubscribers still paying after a year
- Take rate with revenue qualitymarketplace revenue as a share of transaction value
- Time to valuetime to first value
- Trial to paidtrials that become paying customers
- Trigger-to-session conversionshare of prompts that lead to a session
- Trigger-type mix (including paid share of returning sessions)what brings each sign-up and session in
- Unprompted session sharesessions nobody prompted
- User quick ratiogrowth in versus churn out
- Veteran monthly logo churnshare of long-tenured accounts lost each month
- Viral cycle timetime for a user to bring in the next one
- Visit to activated uservisitors who reach first value
- Weekly active account shareshare of paying accounts active each week
- Deal win rateshare of qualified deals won
Diagnostic questions161
- How customers payrevenue model question
- Weekly sign-ups or orderstraffic volume question
- What does a great customer do?value event question
- What kind of product this isarchetype question
- How often a devoted user should come backdevoted cadence question
- How much better than the alternativeperceived utility question
- Does the business need a habit?business fit question
- The one number that shows valueNorth Star question
- The key action at each stagedesired actions question
- Customer groups that behave differentlysegments question
- Runway and revenue prioritycash mode question
- What you can changescope of control question
- Where you can run a testtest venue question
- What your analytics can seemeasurement readiness question
- The habit statementhabit statement question
- Quick scan: what users really wantinternal trigger quick scan
- Quick scan: what brings users backexternal trigger quick scan
- Quick scan: the simplest actionaction quick scan
- Quick scan: satisfied yet wanting morevariable reward quick scan
- Quick scan: the work users put ininvestment quick scan
- Internal trigger: boredomboredom trigger question
- Internal trigger: lonelinessloneliness trigger question
- Internal trigger: frustrationfrustration trigger question
- Internal trigger: confusionconfusion trigger question
- Internal trigger: indecisionindecision trigger question
- Internal trigger: fearfear trigger question
- Users doing the value event in 28 daysactive value users count
- Retention curve shape by segmentretention curve shape question
- PMF survey result by segmentPMF survey question
- Habitual-user ratehabitual rate question
- User quick ratiogrowth accounting question
- Organic share of new activated usersorganic growth question
- Revenue components and NRRrevenue retention question
- Do newer cohorts beat older ones?cohort stacking question
- Current-user retention and resurrectioncurrent user retention question
- Who would be upset if you shut downlow-data fit question
- Repeat use without reminderslow-data repeat use question
- What reviews and tickets sayreview sentiment question
- Is acquisition collapsing while retention holds?acquisition trend question
- Where a decline comes fromdecline split question
- Is the value event tracked?value event tracking check
- Does each session record what brought it in?session trigger tracking check
- Are messages logged with trigger IDs?messaging tracking check
- Are investments logged?investment tracking check
- Are commerce events logged per user?commerce tracking check
- Can you log test assignment?experiment logging check
- Observed or assumed feelinginternal trigger evidence question
- Five whys to an emotionfive whys question
- The most frequent triggerprimary trigger question
- Unprompted sessions by tenureunprompted share question
- A second feeling to ownadjacent trigger question
- Paid share of returning sessionspaid returning sessions question
- Did the launch spike stick?spike cohort question
- Does use reach non-users?relationship trigger question
- When permission is askedpermission timing question
- If every notification were offnotification dependence question
- Gaps in the trigger cascadetrigger cascade question
- Event-based, one action per messagemessage design question
- Who receives the reminderstrigger audience question
- The simplest path to the rewardcore action simplicity question
- Friction versus two competitorsfriction index question
- The scarcest resource at the dropscarcest resource question
- What was missing when users didn't actbehavior triage question
- The early action that predicts retentionhabit-predictive action question
- Value before registrationvalue before sign-up question
- The four-second testfour-second clarity question
- Does the core reward always deliver?reward reliability question
- Tribe, Hunt and Self rewardsreward types question
- A reason left openopen loop question
- Finite or infinite varietynovelty decay question
- Paying for what people do anywaycrowding-out question
- Return rate after a rewardreward lift question
- Effort asked after the rewardinvestment order question
- Does the investment load a next trigger?loaded trigger question
- Forms of stored valuestored value forms question
- An investment in the first sessionfirst-session investment question
- Time from investment to returncycle time question
- If a competitor cloned you tomorrowswitching value question
- Who benefits mosthigh-expectation customer question
- The main benefit, in users' wordsmain benefit question
- Vitamin or painkillerpainkiller question
- Better enough to switchswitching advantage question
- The last switch, step by stepswitch interview question
- Push and pullforces of progress question
- Must-have or delighterfeature classification question
- What habitual users have in commonHabit Path question
- A game layer on a weak coreweak core question
- Where people first hear of youdiscovery motivation question
- A premise people can retellretellable premise question
- Proof where visitors hesitateproof placement question
- Proof from people like themsimilar proof question
- The cue that decidesdeciding cue question
- Value before the askvalue first question
- A real reason on every askreason on ask question
- Worries that stop a first tryswitch anxiety question
- The old habit to replacestatus quo question
- A motivation the category lackscategory gap question
- Which motivator your copy usesmotivator teardown question
- Minutes to the first major wintime to first win question
- Setup, aha and habit momentsactivation moments question
- What could be cut before the winstep removal question
- Invites before or after the wowinvite timing question
- One obvious next actiondominant action question
- A first step almost everyone acceptscommitment ladder question
- The user's own goal, shown backwritten goal question
- Progress that credits real stepshonest progress question
- A first creation they can finishfirst creation question
- When and where they'll do itif-then plan question
- Onboarding ends on a successonboarding ending question
- Follow-up after a day-1 missday-one recovery question
- The step that loses the most usersworst step question
- A person before the churn pointhuman rescue question
- Team setup thresholdaccount setup question
- After a missed day or weeklapse recovery question
- Want to or have toretention quality question
- What survives without rewardsremoval test question
- Activity after an incentive endedpost-incentive question
- A stable context for the core actioncontext stability question
- Which user transition leaks moststate transition question
- Sends up, unprompted use downrented engagement question
- More than progress and rewardsmotivation mix question
- Leagues users can climbleaderboard design question
- The moment of needreorder trigger question
- What messages actually addnotification holdout question
- What veterans do in year twoveteran activity question
- Churn by stored valuestored value churn question
- Shrinking veteran sessionsveteran boredom question
- What veterans can create or leadveteran roles question
- Status that grants real powerstatus tiers question
- Why veterans stayretention motive question
- Loyalty rewarded before defectionloyalty offer question
- When users notice personalizationpersonalization question
- Conversion by months since sign-upsmile graph question
- Features only devoted users needdepth features question
- Where the paywall sitspaywall position question
- The determined non-payer walkthroughspend pressure question
- Premium-first pricing orderplan order question
- Number and clarity of plansplan structure question
- How add-ons are offeredadd-on sequence question
- First price versus final priceprice gap question
- What the trial takes away, and whentrial disclosure question
- Trial design judged per visitortrial design question
- An honest re-choice at renewalrenewal question
- One honest fallback after a nofallback offer question
- A reason to act nowdecision latency question
- Revenue-quality trendrevenue quality question
- Recommending a cheaper plandownsell question
- Proof buyers need at each deal stagebuyer proof question
- What reassures a first-time buyercheckout reassurance question
- Time to bring in the next userviral cycle question
- Share buttons at big winsshare placement question
- Voluntary invitesinvite consent question
- Referred users versus organic usersreferral quality question
- A goal only reachable togethergroup goal question
- The friend makes the askreferral page question
- Sharing the best result in one tapshareable output question
- Review or referral right after valuereview timing question
- Strongest and absent motivationsdrive profile question
- Retention without urgency and lossurgency dependence question
- Are test winners drifting toward urgency?hat drift question
- Which segment leaves in which phasesegment by phase question
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