Runway and revenue priority

• Diagnostic question

  How customers pay

  revenue model question

  Finds the revenue model, which decides whether paying should wait for a habit or is itself the value event.

• Diagnostic question

  Weekly sign-ups or orders

  traffic volume question

  Sizes the traffic at the step that matters, which decides whether a standard A/B test can read in time or small-sample designs apply.

• Diagnostic question

  The key action at each stage

  desired actions question

  Names the one action wanted from users at each lifecycle stage, so every lens rates the right behavior.

• Diagnostic question

  Revenue components and NRR

  revenue retention question

  Reads recurring revenue components and 12-month net revenue retention, the revenue-side maturity signal.

• Diagnostic question

  Are commerce events logged per user?

  commerce tracking check

  Checks whether trial, subscription, refund and order events are logged per user, with cancel reasons and prices shown.

• Diagnostic question

  Can you log test assignment?

  experiment logging check

  Checks whether assignment and exposure to test variants can be logged for trustworthy readouts.

Sources

Book content is paraphrased, never quoted at length. Last verified October 24, 2026.