Unprompted sessions by tenure

Limits

What we don’t claim

The Hook Model is a practical design tool, not a validated or complete theory of behavior.Hooked, Introduction
Habit metrics need the longer habit horizon (weeks to months) before they can be read.

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Diagnostic question
How often a devoted user should come back
devoted cadence question
Sets a realistic devoted-user frequency from typical loyal users, never extreme ones, which every habit metric is measured against.
Diagnostic question
How much better than the alternative
perceived utility question
Rates perceived utility against the best alternative, the second axis of the Habit Zone placement.
Diagnostic question
Does the business need a habit?
business fit question
Checks whether the business needs unprompted repeat use or grows through trust and referrals on occasional purchases.
Diagnostic question
The key action at each stage
desired actions question
Names the one action wanted from users at each lifecycle stage, so every lens rates the right behavior.
Diagnostic question
The habit statement
habit statement question
Drafts the habit statement as a hypothesis and checks whether the team agrees on it.
Diagnostic question
Quick scan: what users really want
internal trigger quick scan
The first of Hooked's five fundamental questions, used as the default quick scan of the internal-trigger link.

Source IDs: HK-Q23

Book content is paraphrased, never quoted at length. Last verified October 24, 2026.