Diagnostic question
Is acquisition collapsing while retention holds?
Checks whether new activated users dropped sharply while retention stayed healthy, the pattern where engagement work won't help.
Discover
Plain label: acquisition trend question
Over the last two months, did new activated users fall well below their six-month average while retention held steady?
Sources
Book content is paraphrased, never quoted at length. Last verified October 24, 2026.
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