Diagnostic question · Hooked
If a competitor cloned you tomorrow
Tests what stored value would keep users if a competitor copied every feature.
Stay
Plain label: switching value question
If a competitor cloned your features tomorrow, what would users lose by switching that would keep them with you?
Limits
What we don’t claim
- The Hook Model is a practical design tool, not a validated or complete theory of behavior.Hooked, Introduction
Sources
Hooked · Nir Eyal
Ch.5
Source IDs: HK-Q104
Book content is paraphrased, never quoted at length. Last verified October 24, 2026.
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