Metric
Share of category jobs
Share of the times users do the category's job (search, order, plan) that they do it with this product rather than an alternative. A utility-led habit headline metric, usually from a survey or diary.
Return
Plain label: share of the job users do with this productAlso known as: share of wallet, category share
Self-reported counts drift; prefer a short diary over a recall question, and read the trend rather than the level.
Sources
Book content is paraphrased, never quoted at length. Last verified October 24, 2026.
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