Evergreen creation for veterans

• Mature and Stalled × Staylead

• Figma · 2025

  Figma Community: remix culture

  250,000+ Community resources, including 10,000+ plugins and widgets, and about 450k paid customers as of March 31, 2025 (Figma S-1, 2025). The link from Community to growth is our inference [Analyst; many causes].

  M4 ×StaySpread
  NumberALinkDCase grade for the number: A. Evidence grade for the mechanism link: D.Analyst inferenceCorrelational

• Notion · 2024

  Notion: templates as investment and community

  51M template duplications by nearly 11M people in one year; the gallery grew from about 600 to 5,000+ templates, with 2,000+ creator profiles (Notion blog, 2024). Company-reported; effects on activation or retention were not published.

  M4 ×StartStay
  NumberBLinkDCase grade for the number: B. Evidence grade for the mechanism link: D.Analyst inferenceCorrelational

• TechniqueCLimitedEvidence grade C. Limited evidence: few or small studies.

  Store value that makes the product better with use

  a product that improves as you use it

  Design the investments users make so they build up in forms that improve the next visit: content they collect, data about themselves, people they follow or who follow them, and skill with the tool. Say plainly when a recommendation comes from what they stored.

• TechniqueDPractitionerEvidence grade D. Practitioner framework or anecdote: plausible, untested.

  Reputation that carries real value

  earned reputation as stored value

  Let users earn a reputation (ratings, badges, response scores) that changes what they get: better ranking, higher prices, more trust, new privileges. People stay where their reputation lives.

• TechniqueCLimitedEvidence grade C. Limited evidence: few or small studies.

  A first social reward from a real person, fast

  early, real encouragement

  Route a newcomer's first post, workout or project to real people who respond quickly, and show the value of the community in the first session rather than weeks later.

• TechniqueCLimitedEvidence grade C. Limited evidence: few or small studies.

  Rewards of the hunt with natural stopping points

  discovery that knows when to stop

  Let users search for useful or interesting things where the next item is uncertain, mixing what they asked for with occasional discoveries. Build in endings: a daily drop at a set time, 'you're all caught up' markers and session summaries.

• TechniqueBModerateEvidence grade B. Moderate evidence: solid studies with some limits.

  Pay in recognition, not small cash

  recognition over money

  Don't attach small or rare cash to things people already do for social or personal reasons. Reward contribution with recognition, reputation and privileges that mean something, ideally given by peers, and if you pay, pay meaningfully.

• TechniqueDPractitionerEvidence grade D. Practitioner framework or anecdote: plausible, untested.

  Get variety from people and creation

  variety that renews itself

  Products whose novelty comes from other people and from what users create stay fresh; products whose content can be finished become predictable. Add co-creation, community galleries, shared spaces or user templates so the next visit is never fully known.

Sources

• Actionable Gamification · Yu-kai Chou

  Ch.7, p.128 · Ch.7, p.129 · Ch.7, p.144 · Ch.7, p.157 · Ch.14, p.377 · Ch.16, p.451

Source IDs: CD3

Book content is paraphrased, never quoted at length. Last verified October 24, 2026.