Where the paywall sits

• Diagnostic question

  How customers pay

  revenue model question

  Finds the revenue model, which decides whether paying should wait for a habit or is itself the value event.

• Diagnostic question

  Weekly sign-ups or orders

  traffic volume question

  Sizes the traffic at the step that matters, which decides whether a standard A/B test can read in time or small-sample designs apply.

• Diagnostic question

  The key action at each stage

  desired actions question

  Names the one action wanted from users at each lifecycle stage, so every lens rates the right behavior.

• Diagnostic question

  Runway and revenue priority

  cash mode question

  Checks runway and whether revenue is the top metric, which can make paying co-binding with the main constraint.

• Diagnostic question

  Quick scan: the simplest action

  action quick scan

  The third of Hooked's five fundamental questions, used as the default quick scan of the action link.

• Diagnostic question

  Revenue components and NRR

  revenue retention question

  Reads recurring revenue components and 12-month net revenue retention, the revenue-side maturity signal.

Sources

• Hooked · Nir Eyal

  Ch.1

Source IDs: HK-MON02

Book content is paraphrased, never quoted at length. Last verified October 24, 2026.