Diagnostic question · Hooked
Churn by stored value
Compares churn across deciles of stored value to see whether what users build keeps them.
Stay
Plain label: stored value churn question
Do users who have built up more (content, history, connections, reputation) churn less? Compare churn across ten equal groups.
Limits
What we don’t claim
- The Hook Model is a practical design tool, not a validated or complete theory of behavior.Hooked, Introduction
Sources
Hooked · Nir Eyal
Ch.5
Source IDs: HK-Q104HK-INV27
Book content is paraphrased, never quoted at length. Last verified October 24, 2026.
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