Invites before or after the wow

• Diagnostic question

  Weekly sign-ups or orders

  traffic volume question

  Sizes the traffic at the step that matters, which decides whether a standard A/B test can read in time or small-sample designs apply.

• Diagnostic question

  The key action at each stage

  desired actions question

  Names the one action wanted from users at each lifecycle stage, so every lens rates the right behavior.

• Diagnostic question

  Quick scan: the simplest action

  action quick scan

  The third of Hooked's five fundamental questions, used as the default quick scan of the action link.

• Diagnostic question

  Organic share of new activated users

  organic growth question

  Finds the share of new activated users who arrived without paid acquisition, and its direction.

• Diagnostic question

  Can you log test assignment?

  experiment logging check

  Checks whether assignment and exposure to test variants can be logged for trustworthy readouts.

• Diagnostic question

  Does use reach non-users?

  relationship trigger question

  Checks whether normal use delivers value to people who don't use the product yet, the strongest relationship trigger.

Sources

• Actionable Gamification · Yu-kai Chou

  Ch.9, p.195

Source IDs: CD5

Book content is paraphrased, never quoted at length. Last verified October 24, 2026.