Skip to content

Metric

SaaS quick ratio

New plus expansion recurring revenue divided by churned plus contracted revenue in the same period. A target of 4 is widely repeated but weakly sourced; under 1 means recurring revenue is shrinking.

StayPay

Plain label: revenue added per revenue lostAlso known as: MRR quick ratio, revenue quick ratio

No dated benchmark. The target of about 4 is a widely repeated rule of thumb with weak, undated attribution and no dataset behind it (benchmark confidence C); under 1 is a warning. Compare the product with its own trend instead.

Very fast acquisition can hide heavy churn behind a healthy-looking ratio, so always read the components and net revenue retention next to it. It is the revenue twin of the user quick ratio.

Sources

Book content is paraphrased, never quoted at length. Last verified October 24, 2026.

Your product

Find the stage your product is stuck in

Gamify It reads your product, picks the one move that matters at its stage, and sizes the test to your traffic. Connecting is free; a Pro subscription starts it.