Diagnostic question · Hooked
Did the launch spike stick?
Compares the day-30 retention of a press or launch spike cohort with organic cohorts.
Discover
Plain label: spike cohort question
After press, a launch or a store feature, what was that cohort's day-30 retention compared with your organic cohorts?
Limits
What we don’t claim
- The Hook Model is a practical design tool, not a validated or complete theory of behavior.Hooked, Introduction
Sources
Hooked · Nir Eyal
Ch.2
Source IDs: HK-Q29HK-TRG07
Book content is paraphrased, never quoted at length. Last verified October 24, 2026.
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