Metric · Hooked
Push permission opt-in
Share of users shown the push-permission prompt who allow it. Asking right after the first value usually beats asking at sign-up, and opt-in sets the reach of every owned trigger that follows.
Plain label: share who allow notificationsAlso known as: notification opt-in, permission rate
A permission asked before the user has seen value caps the external-trigger score at 2. Move the ask to the moment right after the first win and give a specific reason. HK-TRG11 (Hooked Ch.2)
Benchmarks
Every benchmark carries its year and a confidence grade for its source. Use them to calibrate, not as targets.
| Context | Median | Top 25% | Top 10% | Source |
|---|---|---|---|---|
| Android app push opt-in (2025 data); runtime permission since Android 13 | 53% | — | — | Airship push notification benchmarks, 2026Benchmark confidence B. A reputable dataset. |
| iOS app push opt-in (2025 data) | 49% | — | — | Airship push notification benchmarks, 2026Benchmark confidence B. A reputable dataset. |
Limits
What we don’t claim
- The Hook Model is a practical design tool, not a validated or complete theory of behavior.Hooked, Introduction
Sources
Hooked · Nir Eyal
Ch.2
Mobile app push notification benchmarks for 2026 · Airship, 2026
Benchmark confidence B. A reputable dataset.
Source IDs: HK-TRG11
Book content is paraphrased, never quoted at length. Last verified October 24, 2026.
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