Free tool · Hook canvas

Does the loop hold together?

One page per idea. Fill the ten fields; an empty or weak one means rework the idea before you build it. Our own canvas, built from Hooked: there is no official one.

Name the idea or feature

1. Target user and habit
Who is it for, and which one behavior should become a habit? Write it as: "Every time [cue], [user] will [behavior]".
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2. Habit Zone check
How often does the behavior naturally happen, and how much better is your way than the alternative?
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Natural frequency (pick one)
Perceived utility (pick one)
3. Internal trigger
What feeling or situation comes right before the behavior? Ask "why" until you reach an emotion.
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Feeling (pick any)
4. External triggers
What prompts action until the habit forms? Say when and where each fires, tied to a cue users already have.
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Type (pick any)
5. Action
What is the simplest behavior done in anticipation of a reward? Count the steps and name what is scarcest.
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Scarcest resource (pick one)
6. Variable reward
What payoff varies enough to keep pulling: other people (tribe), resources or information (hunt), or mastery (self)?
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Reward type (pick any)
Variability (pick one)
7. Investment
What do users put in, after the reward, that makes the product better and loads the next trigger?
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Stored value (pick any)
8. Core Drives overlay
Which motivations does each step lean on? Note where the loop relies on urgency and where on meaning or progress.
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Core Drives (pick any)
9. Habit Testing
Identify your devoted users, codify what they did differently, and modify the path so newcomers do it too.
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10. Metrics
Which number says the habit is forming, and which guardrail says you are not paying for it somewhere else?
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