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What happened at Hotel field experiment (Goldstein, Cialdini & Griskevicius)?

Make your call before you read the case. Then see the dated outcome, its source, its grades and the psychology behind it.

Hotel field experiment (Goldstein, Cialdini & Griskevicius)

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Hotel field experiment (Goldstein, Cialdini & Griskevicius)Start
Real case

A hotel tested cards asking guests to reuse their towels. Which message got the most guests to do it?

“Most guests who stayed in this room reuse their towels”“Help save the environment”“Most guests reuse their towels”“Most men and women staying here reuse their towels”

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