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What happened at Fashion retailer (study) vs the Amazon claim?

Make your call before you read the case. Then see the dated outcome, its source, its grades and the psychology behind it.

Fashion retailer (study) vs the Amazon claim

Round 1 of 1Make your first call

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Fashion retailer (study) vs the Amazon claimPay
Real case

You’ve probably heard that recommendations drive 35% of Amazon’s purchases. When researchers ran a controlled experiment on a major fashion retailer’s website, how much did recommendations lift overall sales?

About 35%, as claimedAbout 11%About 60%Nothing: shoppers ignored them

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