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What happened at Starbucks?

Make your call before you read the case. Then see the dated outcome, its source, its grades and the psychology behind it.

Starbucks

Round 1 of 1Make your first call

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StarbucksPay
Real case

Starbucks Rewards members collect Stars toward free drinks. At the end of fiscal 2025, what share of the sales dollars in Starbucks’ US company-operated stores came from Rewards members?

About 18%About 33%About 58%About 81%

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