Predict first, then read

What happened at Superhuman?

Make your call before you read the case. Then see the dated outcome, its source, its grades and the psychology behind it.

Superhuman

Round 1 of 1Make your first call

SuperhumanValue

Real case

Superhuman’s product-market-fit survey said only 22% of users would be “very disappointed” without it. The score jumped to 33% before the team shipped a single new feature. How?

They raised the priceThey emailed the survey a second timeThey focused on the user types who loved it mostThey added streaks and badges

A–D to choose, ↵Enter to lock in

More sets

Pick another theme

5 roundsWhy we measureFamous launches, honest numbers. Guess what really happened.Play this set
5 roundsGamification storiesStreaks, leagues and leaderboards: which ones actually moved people?Play this set
5 roundsCounterintuitive pricingRewards, urgency and paywalls, and the outcomes nobody expected.Play this set

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