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Predict first, then read

What happened at TOMS?

Make your call before you read the case. Then see the dated outcome, its source, its grades and the psychology behind it.

TOMS

Round 1 of 1Make your first call

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TOMSPay
Real case

TOMS built its brand on “One for One”: buy a pair of shoes and a child in need gets a pair. What happened to the promise in 2019?

It expanded to every product TOMS soldTOMS replaced it with a pledge of a third of its profitsIt moved to a paid membershipNothing: it still runs unchanged

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